Credibility is the catalyst of your influence and persuasion. Credibility can positively or negatively impact your career or organization. Credibility is the most significant element that you can cultivate that will make a dramatic difference to your profitability and overall success Credibility attracts people and opportunities, builds trust, and strengthens your influence and impact. to develop influence and impact because they run the risk of other individuals determining their credibility. It is critical that professionals and organizations alike take charge of their credibility. Taking charge of credibility is critical because they run the risk of losing control and others will determine your reputation and how valuable your are. Professionals and organizations must sell themselves and by presenting themselves as the best and correct choice. The good news is that credibility skills can be learnt and developed.